Is your marketing sucking the life out of you?

DandelionI’m so tired of traditional marketing.

You know what I’m talking about – it’s all around us…on the news, the radio, in the mail, and don’t even get me started about what’s online…

“Sign up NOW!”

“Buy my stuff!”

“CRAZY DEALS – but only ’til midnight!”

“DON’T MISS OUT!!”

“LIMITED QUANTITIES!” (on a digital product…?)

“LAST CHANCE!!”

“BUY NOW AND GET MY 43,591 BONUSES!!!!!!”

Everyone is shouting over each other so they will be heard, and it ends up being a big ball of noise.

It makes my skin crawl.

Every day I talk with really smart, talented people who have the most beautiful gifts to share with the world, but they’re afraid to put themselves out there, because they don’t want to be like THAT. It’s slimy and sucky and gross.

And when they DO promote their gifts, they feel like slinking off to a dark corner. They don’t want to be one of “those marketers”, and neither do I.

It really doesn’t have to be this way, though. You don’t have to sell your soul and be all stressed out in order to promote your business.

I prefer to do what I call non-sucky marketing.

Non-sucky marketing makes you feel alive inside. It feels easy, free-flowing, and is fully aligned with who you are how you want to show up in the world. It won’t feel icky at all. Sure, you’ll still have to do the work, and make no mistake, you DO have to promote and SELL (shudder), but it won’t FEEL so hard.

What is non-sucky marketing?

Well, I’m glad you asked. I’m so passionate about this topic that I’m actually getting on the phone to talk about it, and I’m inviting everyone who wants to join me. For free.

This is not a sales tactic, and I’m not selling a damn thing. I really just want to give you some tools to help make marketing easier for you, and after the call I’ll invite you to share your biggest challenges in running your business. I want to know what you struggle with.

That’s it. No strings attached.

Please join me tomorrow, July 17th, at 11am PT / 2pm ET for a free call on Non-Sucky Marketing

We’ll talk about how to make peace with your marketing so you love it (It’s a relationship, you know. ), how to know when you’re working out of integrity, and the #1 way to make your writing & promotions easier.

I’ll also share personal experiences about my own love/hate relationship with marketing – what has worked for me and what hasn’t, and why I vow to do it differently.

My intention is that you’ll leave feeling empowered, with a new vision of how to promote your business authentically.

Will you join me?

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Image credit: John Goode

Will You Eat A Frog With Me?

Eat that Frog!
 
You have them. I know you do. Those things that you really just don’t enjoy (or even hate) doing. You’re always pushing these things to the bottom of the to-do list. Maybe you have a mundane repeating task that you dread every month. Or maybe you have to have a difficult conversation with someone. Or maybe this thing is just so big that you don’t even want to think about looking at it.

We call these things frogs.

My frog is usually related to paperwork. Writing proposals, contracts, record keeping, etc. (you know – those things that are pretty critical to business operations…). I love talking about all the details, but I don’t love getting it all down on paper. I even created slick templates for everything so I can get all it done pretty quickly, but a frog is just a frog, no matter how I look at it. It’s a big fat frog.

“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” ― Mark Twain

Um, yeah – I can’t really argue with that.

In the book Eat That Frog! (an oldie but goodie by Brian Tracy), the concept is to tackle the thing you’re most resisting first thing in the day. Just get the damn thing over with. Eat the frog.

And eat the biggest frog first…the one you REALLY don’t want to eat. Sure, it’s really tempting to knock off the other smaller frogs first (it’s faster that way, right?), but that’s not nearly as effective, and you’ll still have that big ugly frog staring you in the face.

Once the hardest thing on your list is behind you, the rest of the day looks a whole lot better.

Sounds pretty simple, right? Sure it is, but don’t let that make you think it will be EASY (simple does not always equal easy). But I guarantee, if you use this practice and stick with it, you’ll see that it works phenomenally well.

Here’s a tip:

Each day, I have a list of the 3 Most Important Things I have to do (I call them MITs) that day. It sits on my desk, right in front of my computer where I can’t miss it. These are things that absolutely have to get done, no matter what, and they are often my frogs. My MIT list keeps me focused – so when I get distracted, I come back to this list and remember what’s important. If I slip up and don’t always get the frog done first thing, I can still come back to that list and get back on track.

And let me tell you, it feels GREAT to check those off my list and move on.

So let’s eat frogs together, shall we? And when you do, I want you to tell me all about it.

photo credit: Jean-Jacques Boujot