News Flash! Facebook is good for business.
Whoa, really? Yes, really.
I do a lot of work with small businesses who are new to Social Media. They know they should probably have a Facebook page, but they don’t know where to start or how to use it for their business.
Some people think that Facebook is only good for catching up with long-lost friends and managing crops on Farmville (which, by the way, I know absolutely nothing about – so I can’t help you there). Facebook is actually an incredibly powerful tool for your online marketing. Whether you are selling products or services, you can reach a lot of people using this massively popular social networking tool.
Here are 10 ways to use Facebook for business.
Try them! All you have to lose is the opportunity to grow your business.
1. Make a Great Fan Page. Think of Facebook as a marketing tool, and your profile as your brand. To sell products, you have to sell the brand. Thus, take pains to create a smashing professional profile. Include a professional photo (forget corky or sexy; you want to appear respectable, unless of course, you are in the business of selling funny shirts or lingerie), your contact details, your website URL, and your professional interests
2. Add Friends. Facebook wouldn’t be much of a social networking tool if it didn’t rely heavily on relationships. Remember, the more people who “Like” your page, the more people you reach.
3. Join Groups. Look for groups that are related to the same things you do. Are you a business consultant? Then join a group of business consultants. This way, you can easily mingle with like-minded people, sharing Facebook tips and hopefully referrals.
4. Create a Group. If you’re having trouble finding a group that fits your interests or the product that you are marketing, then why not create your own? Add members, hold discussions, publish articles, and share insider tips and tricks with other members.
5. List Events That Promote Your Business. Do you have a speaking engagement somewhere? Are you throwing a webinar? Create your own events page and invite whoever you want. You can see, real-time, who RSVPs. You can also get feedback from your attendees.
6. Share Your Blog. Add your blog feed to your Facebook page. This way, whenever you publish anything new on your blog, your new post shows up on your page automatically. That’s a really easy way to add content to your Facebook page.
7. Connect. Be more than a smiling face on a Facebook page. Reach out! Take the time to leave positive messages on other people’s pages. Not only will you make these people happy with your thoughtfulness, some of their friends might be curious enough to check you out, too.
8. Cross Promote. I mean this in a good way, not in a slimy sales-y way. If someone who follows your page has an event or blog post that they want to promote, share it on your page! Share the love. It will come back to you.
9. Use Facebook’s Marketplace. This is free advertising at its best. On Facebook, you can list your products or services for free! You can also put down what you are looking for, or are trying to get rid of.
10. Create Communities. Whether you make one or several, you can instantly benefit from the community that you create. You make social connections you never would have in the real world. You get introduced to other people faster. Why not use this to build your business?
Remember, social media networks can be very powerful tools for marketing. Learn to leverage that by using some of these tips. Treat Facebook as your own broadcasting channel. Add value, and you’ll reap the benefits.
Now go do this stuff. Seriously.
How have you been using your Facebook? As a replacement to a physical album? A chatroom of sorts? A way to stalk friends, classmates, relatives, and acquaintances? Well, if that’s all you have been using Facebook for, you’re only seeing half the picture. Share your thoughts in the comments.