You’ve heard it a dozen (or more) times, I’m sure:
The (supposed) mega-millionaire that tells you that his/her program will make you 6 figures in 6 months… or the “expert” pimping their latest “blueprint” that uses the “exact same tactics they used” to get to their first million dollars…. Just fork over thousands of dollars, follow their step-by-step plan, and you’ll get results like magic (and if you don’t, you did it wrong).
Well, I call bullshit.
Running a business is freaking hard work, day after day, and it takes a ton of energy and creative thinking. It’s exhausting, and that’s exactly what these gurus are using to get you to buy.
When someone comes to you with a way to make things easier, it’s tempting to snatch it up, right? And if they can give you a “fail-proof” business plan for massive success, why not take a shortcut and use a plan that’s already created, rather than recreating the wheel from scratch? Sure would be easier…
But here’s the thing — when you take this approach, you’re skipping over critical steps in the process and setting yourself up for failure.
You’re skipping the creative thinking part — the special sauce that can only come from you that makes your business unique. You’re skipping over the planning, accountability, hard work and (sometimes) tears that make having a successful business so gratifying. You’re skipping the hard parts, which happen to be the parts that give you the most joy and satisfaction once you’ve navigated through them.
Your business is unique, and requires a unique plan.
Following someone else’s system just isn’t going to cut it. You can follow that blueprint to the letter, but it isn’t aligned with your unique style and values, you might see some initial results, but over the long term it isn’t going to work.
Following someone else’s plan is a waste of time, energy, and money.
So what do you do without a blueprint? Simple. You make your own. You identify what you want, make a plan, and show up consistently to do the work.
Then you tweak that plan as needed over time. That then becomes YOUR own custom blueprint, and it will be YOURS to use over and over again in your own business.
It’s not glamorous and won’t make you a millionaire overnight, but it does work.
So with that in mind, what are you going to do today to take that first step toward creating your own plan for success?