It seems like every day there’s a new sharing button out there. Facebook Like, Facebook Share, Google+1, Twitter, InShare, etc., etc. We like something we read, and presto! We’re sharing it with a single mouse click.
But doesn’t that feel lazy? It does to me. Commenting used to be the way we shared stuff, then came the TweetMeme button, and that made it easy to share things quickly on Twitter. Before too long Facebook followed, and now Google+ and LinkedIn have their own sharing buttons. There certainly are many more, but I’m not going to even attempt to list them all here.
The question is, what does this new practice of click-to-share do for engagement? Are we simply doing our duty with one click of the mouse? Sure, sharing makes us feel good, but we’re not giving any real feedback. It’s easy to click and move on – yet that takes no thought at all.
I use sharing buttons to share good content, but mostly to benefit the writer – as social proof for them, and to give them a shout out. We all like to be noticed, don’t we? The thing is, I like to see comments on my own blog too – comments create a discussion and build relationships – and that’s the whole point of social media to begin with.
So what will you do? Click, comment, or both? I’d love to hear your opinion. Let’s discuss.