Has Sharing Gotten Lazy?

Lazy Trippy

It seems like every day there’s a new sharing button out there. Facebook Like, Facebook Share, Google+1, Twitter, InShare, etc., etc. We like something we read, and presto! We’re sharing it with a single mouse click.

But doesn’t that feel lazy? It does to me. Commenting used to be the way we shared stuff, then came the TweetMeme button, and that made it easy to share things quickly on Twitter. Before too long Facebook followed, and now Google+ and LinkedIn have their own sharing buttons. There certainly are many more, but I’m not going to even attempt to list them all here.

The question is, what does this new practice of click-to-share do for engagement? Are we simply doing our duty with one click of the mouse? Sure, sharing makes us feel good, but we’re not giving any real feedback. It’s easy to click and move on – yet that takes no thought at all.

I use sharing buttons to share good content, but mostly to benefit the writer – as social proof for them, and to give them a shout out. We all like to be noticed, don’t we? The thing is, I like to see comments on my own blog too – comments create a discussion and build relationships – and that’s the whole point of social media to begin with.

So what will you do? Click, comment, or both? I’d love to hear your opinion. Let’s discuss.

  • I personally like to add my 2 cents when I share, it gives people perspective about what I find valuable and if what I’m highlighting resonates with them then they know it’s worth taking a look.

    Thanks for asking Lisa 🙂

    • Yes, Lisa, that little “added something” is a nice touch when you can do it – as space permits, of course, on sites like Twitter where you’re limited.

  • I don’t always comment when I “share”. Time is often a factor and sometimes I simply don’t have anything valuable to add.

    But for you… I comment, besides it’s a great question.

    • I hear you! Sometimes I like something but either don’t have the time to write more or just don’t have anything valuable to add to the conversation, so I click the button. 🙂

  • I share, comment, or both depending on the value of the article.

    Commenting has obvious value in creating a natural point of conversation between the author and reader. It can also compel other readers to join in. Example: Yolanda made a good point about time — sometimes I can only spare the minute it takes to share. Other times I take time to comment.

    Sharing has double value. By sharing, I help you gain authority and buzz, but the potentially bigger value is that it may end up gaining you a new reader (that may eventually turn into a customer). Thus, in some ways sharing is more valuable than commenting.

    Bottom line: I agree that sharing has changed the dynamic but I still think it is a good thing.

  • Oooh … I love this topic, Lisa!

    By the way, I discovered you over at Pamela Wilson’s BIG Brand System blog. 🙂

    I have a strong conviction about blogging …

    A blog is designed to be a “conversation”. Pretty tough assignment to have a conversation with your readers if no one is leaving comments, wouldn’t you agree?

    No question about it, I always appreciate people who click the “share” buttons to offer their fans, friends, and followers the opportunity to soak in my posts. It’s a wonderful gesture and a quick, easy way to send my work to their social media outposts.

    But, once again, blogging is supposed to be a medium for “two-way” communications. Taking hours or days to craft a gem of a post and then having people just clicking the “Tweet” button and not posting a comment doesn’t cut the mustard in my book.

    Oh, don’t get me wrong. I realize “time” is a factor and we can’t spend our precious time posting comments all day long — or we wouldn’t get anything else accomplished!

    But there’s a lot of “value” in commenting on blog posts.

    First off, someone who reads your comment may like what you have to say, click your name, and visit your site to learn more about you.

    Who knows?! It’s conceivable you could end up finding a joint venture partner, guest author, someone you’d like to interview, or maybe even a new affiliate in the comment box!

    Also, blog comments are a GREAT place to find fodder for your own blog. Remarks from blog readers may spark an idea for a post!

    The only time I don’t leave a comment after reading a post is when I simply find no value in it or nothing that really interests me. Let’s face it, some posts leave a lot to be desired and the content is “thin”, at best.

    Otherwise, I comment away!

    And then, of course …

    I start hitting the share buttons. 🙂

    • Yes, yes, YES!! Melanie, you get it! Thanks so much for taking the time to share your opinion on this.

      Sharing drives traffic to a site you like, and comments foster conversation and build friendships.

      Your comment made my day. 🙂

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