You might think that social media for business is all about selling, but that’s not the case at all. In fact, the more you try to SELL on social media, the more people are going to tune you out.
So what’s the point, you ask? Why are we putting any effort into using social media at all, if we’re not supposed to sell?
Hint: It’s all about relationships.
Here’s the thing: when you provide ongoing valuable information, you become the person (or brand) that people look to for information. You become the trusted expert.
And the key to social media success is in the relationships.
When people know, like, and trust you, they are much more likely to buy from you and refer you to their friends and family. I call this the KLT factor (Know, Like, Trust).
So with my own social media, I prefer to foster relationships. I focus on quality, not quantity.
How do you do this? It’s simple.
Think about your audience. How does you connect with them? Are you hanging out where your customers are? Are you speaking their language, through channels that are familiar to them? Are you listening to them and talking to them? Are you providing VALUE?
That’s what matters most.
Ask yourself three questions:
Before you post anything, ask yourself if the content does one of these three things for your target audience:
1. Does it save them time?
2. Does it save them money?
3. Does it make them smile?
And what kind of VALUE are you offering your readers? If there’s no value, don’t bother posting it, because it will just add to the noise.
Most importantly, do this:
1. Be genuinely helpful
2. Be friendly
3. Be yourself
That doesn’t seem so difficult, does it?
Now it’s your turn. What can you do TODAY, to help grow your audience in a way that provides value to your readers?