Marketing Your Way as an Introverted Business Owner

Ever since I took the MBTI assessment back in college, I knew I was an introvert — but for many years I didn’t completely understand what it meant. Like many people, I assumed that being introverted meant being quiet and shy. After all, I had been labeled “shy” as a small child, so that’s what made sense to me.

I had no idea what being introverted really meant

Through my life I’ve often felt like I didn’t fit in, for a number of reasons. For instance, I’m not big on small talk, don’t like calling attention to myself, never seem to have a witty comeback handy when I want one, pause to process things before I speak, and have trouble transitioning in and out of creative flow — so I rarely answer the phone when I’m working on something.

Being “comfortable” usually means you’re not growing

As a business owner, I needed to do a lot of things I wasn’t comfortable with. I needed to be able to go to networking events and speak to a group of people if I was going to grow my business. I needed to clearly communicate the details of my services on my website, in emails, and in marketing materials. Sometimes I even had to pick up the phone.

I had to step out of my comfort zone. Big time.

I forced myself to do the things that didn’t come naturally, and I got better at it. But still, I struggled. So I worked with business coaches, read books, and did the “inner work” that we all do as growing entrepreneurs.

Over time, I learned that my introversion was actually a silent beacon that had been guiding me through life, even though I hadn’t noticed it.

What I understood to be a fault was actually a gift.

And here’s the funny thing. Through it all, not only did I learn a lot about myself, but I also crossed paths with a LOT of people who are just like me.

I realized that I’m not alone

The more I learned about myself and started talking to other people who I admired and also who struggled with the same things that I did, the more I realized that there was nothing wrong with me at all. In fact, I was a member of a community of brilliant, insightful, creative people — who just happen to be introverts.

I also realized that there were lots of people just like me who were struggling and hadn’t learned what I’d learned yet.

These were people I could help

So as I have been internally processing all this over the past few years, it became very clear to me that I was meant to do more. And though this work could be offered in a number of different ways, I needed to start somewhere.

So here’s what I’m doing now

I’m offering a course that will teach you what I’ve learned in my many years of quietly yet steadily growing my business, and if you consider yourself an introvert, I’d love for you to be a part of it.

This will be a self-study course, delivered via email with a live Q&A at the end of the program.

Sign up to be the first to know when it’s available again.

I’m so excited to help people in this way. Thanks so much for participating with me.

Lisa Wood