If I can do something myself, why should I pay someone to do it for me?
I hear this a lot when I’m reading posts on Twitter.
My response is this: If you can do it well and do it efficiently, then sure, it might make sense to do it yourself.
On the other hand, if you can kind of do it, but it’s going to take you some time to figure out how to do it right, or it’s something that you just sort of like to do, then This Thing is going to suck your energy and time. That’s when it’s time to bring in a professional.
As entrepreneurs, we like to figure things out. And when we don’t have huge budgets to work with, we want to save money. Makes sense to buckle down and figure it out, right?
Well, not always.
What is your time worth? $10/hr? 75/hr? $200/hr? You need to think about how much doing that task is really going to cost you.
For example, I hire a local cleaning service to do monthly cleaning at my house. Takes her a little over an hour but would take me half the day. Cleaning is not something I enjoy, and is definitely not the best use of my time, so it’s worth it for me to hire her.
A professional will be trained in That Thing You Need to Do. She’ll be able to do it fast and efficiently – and in most cases, much better than you could. And that frees up your time to do other things.
Seriously – why tear your hair out when you don’t have to?
And if That Thing That You Need is a website or blog, I can help with that. Let’s talk.